About Us

Fore brand originated in 1988, founded by Bill Huang, an industry expert from Taiwan with over 35 years of experience in the furniture manufacturing sector. He astutely recognized both the potential and shortcomings of China's furniture manufacturing industry. Bill Huang made a decisive choice to bring a team of experienced Taiwanese craftsmen to China, injecting new vitality and innovation into the country's furniture manufacturing industry. Currently, FORE's operational center is located in Dongguan, Guangdong, known as the hub of high-end furniture in China. Being rooted in the factories allows us to have a deeper understanding of our products, ensuring quicker order response times and maintaining strict control over product quality.
The uniqueness of the Fore brand lies in its commitment to craftsmanship inheritance, the accumulation of time, and the use of top-notch raw materials. Craftsmanship inheritance stems from the rich experience of Taiwanese craftsmen, while the accumulation of time represents the valuable wealth continuously amassed by the Fore brand. This complements the stringent requirements for quality and craftsmanship. Additionally, the Fore brand integrates the inheritance of traditional craftsmanship with cutting-edge AI technology, infusing more innovation and intelligent elements into product manufacturing and establishing a solid foundation for Fore's high-end furniture quality. The developmental journey of the Fore brand has evolved from furniture assembly to ordinary furniture manufacturing and then towards high-end furniture manufacturing. This transformation not only witnesses the company's growth but also represents a phased achievement in the continuous pursuit of excellent quality and high-end craftsmanship.
Design, style and manual workmanship are fundamental, and this is why the Italian tradition is and will always be an essential value of the brand. Over the years AWCASA has developed its own vision, constant in every product, a code of innovation in the spirit of the contemporary lifestyle.

Founder, Bill Huang

Bill Huang, the founder of Fore brand, has 35 years of experience in furniture manufacturing. As an industry expert from Taiwan, he keenly recognized the potential of China's furniture manufacturing industry and led a team of experienced Taiwanese craftsmen to China, injecting new vitality and innovation into the industry.
Bill Huang deeply understands the importance of craftsmanship and considers it the core value of the Fore brand. He has a strong dedication to the materials, craftsmanship, practicality, and product quality of Fore furniture. He firmly believes that China's high-end furniture manufacturing industry has the strength to compete with world-class industries, including Italy.
Bill Huang leads the Fore team in shouldering the mission of "surpassing Italian craftsmanship." Through craftsmanship, innovation, and accumulation, he guides the Chinese furniture industry to challenge the high-end furniture market. This mission is not only the pride of the brand but also the driving force behind Fore's relentless pursuit of surpassing Italian manufacturing standards.

Our Mission

FORE's mission is to establish a reputation in the global high-end custom furniture market, lead the development of China's furniture manufacturing to world-class standards, and, through close collaboration with design partners and raw material manufacturers, dedicate ourselves to becoming a long-term leader in global high-end custom furniture manufacturing and design services. We aim to provide customers with an excellent home furnishing experience.